Duchess of Sussex Announces Exciting As Ever Restock
In a delightful turn of events, the Duchess of Sussex has unveiled plans for a restock of her lifestyle brand, As Ever, which includes nostalgic favorites and new tantalizing treats. Launched on April 2, the brand quickly gained traction, selling out its entire inventory in just 45 minutes. The collection features a charming range of herbal teas, jams, honeys, and flower sprinkles, all reflecting Meghan’s passion for cooking and entertaining.
Despite previously expressing intentions to step back from the business to evaluate its future during an interview with Fast Company, Meghan’s fans were treated to the thrilling restock announcement via As Ever’s Instagram. Set for June 20 at 8 a.m. PT, the brand promises both beloved items and exciting new offerings. The Instagram post featured mouthwatering imagery of pancakes drizzled with honey, captivating fans and igniting anticipation.
Meghan shared her enthusiasm on her personal Instagram, stating, "So much love has gone into this… and I can’t wait to share it with you this Friday!" This announcement provides a refreshing perspective for many who feared the brand might go on indefinite hiatus.
Two weeks earlier, As Ever teased the restock on social media, hinting at the return of popular items alongside innovative additions. Plans for expanding the brand into hospitality, including hotels and restaurants, were also confirmed, aligning with her recent Netflix show. Industry experts see this strategic move as a natural evolution of the brand’s theme.
As interest in As Ever continues to soar, fans and food enthusiasts alike eagerly await the restock, staying tuned for new developments coming this Friday.
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