Meghan Markle’s As Ever Lifestyle Brand Set to Restock on June 20
In a surprising announcement, Meghan Markle revealed that her successful lifestyle brand, As Ever, will restock its beloved products on June 20. Following a debut that saw items sell out in under an hour, Meghan took to Instagram to express her excitement for the upcoming release. She teased fans with a mouthwatering image of pancakes drizzled in honey, captioning it with, "Oh yes, honey…sweet things await."
The restock will feature fan-favourites including jam, honey, and tea, alongside some new additions that Meghan promises customers won’t want to miss. In her newsletter, she thanked supporters for the brand’s initial success, remarking, "To see everything sell out in less than an hour was an amazing surprise."
Meghan, now a podcaster with her show "Confessions of a Female Founder," shared her desire to prioritize customer satisfaction over the traditional "scarcity mentality" common in many businesses. She reflected on her quick sell-out, stating, "Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?" Her approach emphasizes a commitment to making beloved products accessible.
Looking ahead, Meghan has ambitious plans for As Ever, including potential expansions into the fashion sector. She envisions incorporating insights from her customers, focusing on seasonal needs and a hospitality angle for the brand. "My heart is very deeply in my home," she noted, indicating a desire to connect her brand to personal and aesthetic roots.
As the June 20 restock date approaches, fans and customers eagerly anticipate what surprises Meghan has in store.
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