University of Utah Unveils New Ticketing System for Fans
June 10, 2025 – By Joe Coles, Deseret News
In a significant move aimed at enhancing the fan experience, the University of Utah has announced a new partnership with Paciolan for its ticketing infrastructure. Fans attending events at Rice-Eccles Stadium and other Utah Athletics venues will soon feel the impact of this upgraded system.
The partnership will introduce a comprehensive suite of services that not only streamlines ticket purchasing and event entry but also enhances overall fan engagement. Key features include robust fundraising tools and advanced marketing automation solutions, aimed at better connecting the university’s athletic programs with their supporters. Additionally, the new system will provide improved reporting and analytics, enabling better decision-making and targeted outreach.
“This partnership represents a major step forward in how we manage and deliver our ticketing services,” said an official with the University of Utah. “We are excited to implement these advanced technologies to create a seamless and enjoyable experience for our fans, from the moment they purchase their tickets to when they enter the venue.”
The move follows a trend among universities seeking to modernize their operations and improve efficiency in ticket management. Paciolan’s expertise in sports ticketing will play a crucial role in achieving these goals, providing Utah Athletics with enhanced capabilities to engage with their fanbase.
As the new system rolls out, fans can look forward to a more user-friendly experience that supports not only ticket sales but also contributes to the financial sustainability of Utah Athletics programs.
Stay tuned for further updates on the implementation and rollout of the new ticketing system as the 2025 sports season approaches.
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