Utah County: A Hub of Entrepreneurship Drives Economic Growth
In Utah County, entrepreneurship is not just a trend; it’s a cultural cornerstone. Corbin Church, founder of iHUB, a local startup incubator, highlights the area’s entrepreneurial spirit, stating, “We are an entrepreneurial mecca,” with over 200 businesses operating within its walls. This sentiment resonates with the findings of recent visits by “Marketplace” host Kai Ryssdal and ADP chief economist Nela Richardson, who noted Utah County as one of the youngest demographics in America.
According to U.S. Census Bureau data, the region boasts one of the highest per capita rates for new business applications, with approximately 26.7 applications per 1,000 residents in 2023. This dynamic environment is fueled by a youthful population and a culture shaped significantly by the LDS Church’s influence, which fosters community and innovation.
During their visit to iHUB, Ryssdal and Richardson engaged with local entrepreneurs, including Beccy Bingham, co-founder of Beehive Bazaar—a makers’ market in Provo featuring home-based businesses. As the U.S. labor market evolves due to demographic shifts, Utah County emerges as a vital player in repositioning the entrepreneurial landscape.
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