Smith Entertainment Group Partners with Fanatics for Enhanced Retail Experience
Smith Entertainment Group (SEG) has announced a strategic long-term partnership, appointing Fanatics as the official omnichannel retail partner for both the Utah Jazz and Utah Mammoth. This collaboration will see Fanatics manage retail operations, ensuring fans enjoy a seamless shopping experience across e-commerce and in-venue platforms at Delta Center.
Chris Barney, SEG’s president of revenue and commercial strategy, expressed excitement about leveraging Fanatics’ expertise to revolutionize the shopping experience for fans. With operations transitioning on June 1, 2023, the Team Store will temporarily close starting June 2, reopening on June 9, featuring an expanded range of merchandise.
Beginning August 2025, fans can look forward to a wider selection of apparel and memorabilia, including jerseys and exclusive Utah-themed collections created in partnership with renowned brands like Nike and New Era.
Fanatics will implement advanced retail technologies, such as Radio-Frequency Identification (RFID), to enhance customer convenience. With this partnership, Fanatics continues to strengthen its role as a key player in sports merchandising, serving both the NBA and NHL while committing to elevate the retail experience for fans of all ages.
For more information, visit the new online stores at www.JazzTeamStore.com and www.Shop.NHL.com/Utah-Mammoth.
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