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What’s the Key to Managing Celebrities at BottleRock? Give Them Creative Freedom.

Liam Mayclem Celebrates a Decade of Culinary Chaos at BottleRock

Napa Valley, CA — For ten exhilarating years, Liam Mayclem has taken center stage as the emcee of BottleRock Napa Valley’s Williams Sonoma Culinary Stage. Transforming what was once an overlooked corner into a festival highlight, Mayclem has turned culinary chaos into crowd-pleasing entertainment, attracting stars such as Serena Williams, celebrity chefs like Antoni Porowski, and athletes like George Kittle.

Behind the vibrant performances lies a meticulous preparation process. Mayclem collaborates closely with producers and chefs months in advance, ensuring that each segment is a seamless blend of culinary expertise and lively entertainment. As the “Foodie Chap” on KCBS Radio, he’s adept at wrangling the diverse personalities that grace the stage, often juggling high-tech kitchen tools like liquid nitrogen amid laughter and banter.

Reflecting on the evolution of the culinary stage, Mayclem notes, “We used to be the sandwich in the middle of other acts. Now we’re the main filling.” He recounts that as the hours tick towards the evening, the audience swells, often peaking at 10,000 attendees.

While not without mishaps—such as Adam Richman’s ill-fated attempt at a split—Mayclem maintains his composure, battling nerves until the energy of the crowd takes over. “My hands get sweaty, but when I hear the walk-on music, I’m on,” he admits.

As he looks ahead, Mayclem muses on potential dream guests, including Sting for the music, Ricky Gervais for humor, and Jamie Oliver as chef. With each festival, he continues to elevate the experience, blending culinary art with celebrity allure, making BottleRock a feast for both the palate and the senses.

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