UDOT’s Social Media Strategy Wins Awards and Hearts with Creative Engagement
SALT LAKE CITY — The Utah Department of Transportation (UDOT) has captured national attention and accolades with its innovative social media approach, culminating in their recent win for Social Media Team of the Year at the Golden Post Awards. Known for their attention-grabbing videos, UDOT has effectively combined vital information about road conditions and closures with entertaining content, earning millions of views. Notable posts include a whimsical "snowplow ballet," which amassed 73.8 million views, and an old-school Microsoft meme announcing freeway closures.
Amy Colton, UDOT’s social media manager, expressed both surprise and honor at the nomination, emphasizing the team’s commitment to transparency and engagement. With over 177,000 Instagram followers, UDOT’s strategy revolves around educating drivers, making them aware of the reasons behind roadwork, and easing the inconvenience of construction through informative updates.
Colton noted their favorite campaign was last summer’s Bridge Fest, gathering significant interaction. Ultimately, UDOT aims to ensure Utah residents feel informed and empowered by their posts, reflecting on how they’ve successfully influenced driver behavior for safer travel.
The department continues to harness the power of social media to demystify transportation logistics and keep the public engaged.
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