Press Article: NAD Infusions: The New Celebrity Wellness Trend
In the realm of wellness, a transformative trend is captivating the attention of celebrities and athletes alike: NAD, or nicotinamide adenine dinucleotide. This vital molecule, essential for cell health and metabolism, naturally diminishes with age, beginning in the mid-40s, which can impede cellular repair and regeneration.
NAD has been a subject of scientific interest for over a century, but recent advancements in biotechnology have propelled it into the public spotlight. Athletes such as NBA All-Star Kevin Love are vocal supporters, claiming monthly infusions help maintain energy and cognitive performance. "It’s a longevity hack to the max," Love expresses, underscoring the trend’s appeal among high achievers.
Celebrities including Hailey Bieber, Gwyneth Paltrow, and Jennifer Aniston are also endorsing NAD+ infusions that claim to rejuvenate energy and improve skin health. Med spas and supplement brands are rapidly expanding availability, with treatments ranging from $799 to $1,500, making it somewhat accessible yet still a luxury experience.
I recently experienced an NAD infusion at Hudson Yards Equinox, overseen by Niagen Biosciences, a pioneer in NAD research. The process was comfortable, taking approximately 45 minutes and involving a pharmaceutical-grade IV. While initially skeptical, I felt a noticeable lift in energy, akin to the effect of a caffeine boost.
Experts like Charles Brenner, a leading longevity researcher, suggest that NAD replenishment benefits even healthy individuals through improved recovery, resilience, and potential long-term brain and heart health support. Although NAD infusions remain a costly indulgence for many, basic lifestyle changes—regular exercise, balanced nutrition, and stress management—can also enhance NAD levels, making wellness attainable for all.
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