Meghan Markle’s ‘As Ever’ Brand Faces International Controversies Amid Expansion
Meghan Markle’s lifestyle brand, "As Ever," has recently expanded its reach beyond the United States, aiming to establish a global presence. However, this international growth has been marred by several controversies, particularly concerning the brand’s name and logo.
Originally launched as "American Riviera Orchard," the brand underwent a rebranding to "As Ever" after facing trademark challenges in the U.S. The initial name was rejected by the U.S. Patent and Trademark Office due to its reference to a geographical location, which is not permissible for trademark registration. (merca20.com)
The new name, "As Ever," has also encountered issues. A New York-based clothing brand named "As Ever" has expressed concerns over potential confusion and brand dilution. The owner, Mark Kolski, emphasized the disparity in resources between his small family-run business and Markle’s venture, which is backed by Netflix. (san.com)
Additionally, the logo of "As Ever," featuring a palm tree flanked by two birds, bears a striking resemblance to the coat of arms of Porreres, a town in Mallorca, Spain. The mayor of Porreres, Xisca Mora, has considered legal action, stating that the similarity is "surreal" and expressing concerns over the potential infringement on the town’s cultural heritage. (elpais.com)
Despite these challenges, Markle’s brand has achieved significant commercial success. The initial product launch sold out within 30 minutes, indicating strong consumer interest. The brand offers a range of products, including jams, baking mixes, teas, and honey, reflecting Markle’s personal interests in cooking and gardening. (elpais.com)
As "As Ever" continues its international expansion, it faces the dual challenge of navigating legal disputes and maintaining its brand identity in diverse markets. The resolution of these controversies will be crucial for the brand’s sustained growth and acceptance on a global scale.
Meghan Markle’s ‘As Ever’ Brand Faces International Controversies:
- Un pueblo de Mallorca reclama a Meghan Markle retirar el logotipo de su nueva empresa por plagiar su escudo
- Meghan Markle agota todos los productos de su marca As Ever en menos de 30 minutos
- Meghan Markle has opened up about the struggles behind her new ‘As Ever’ lifestyle brand
Note: The image is for illustrative purposes only and is not the original image associated with the presented article. Due to copyright reasons, we are unable to use the original images. However, you can still enjoy the accurate and up-to-date content and information provided.
