Hope&Glory Appointed by Toyota GB PLC for Strategic and Creative Development
London, UK – Hope&Glory has been selected to spearhead strategic planning and creative initiatives for Toyota GB PLC, the UK arm of Toyota, the world’s largest automobile manufacturer. The agency’s role will encompass both the Toyota and Lexus brands within the UK market.
The appointment follows a competitive pitch process, where Hope&Glory distinguished itself with innovative strategies aimed at enhancing brand presence through a dynamic consumer lifestyle approach. As both brands gear up for an exciting 2025, the agency will engage diverse audiences by launching creative campaigns centered around “passion points” and activating sponsorships in key sports venues.
Toyota’s partnership with the English Cricket Board (ECB) and creative campaigns for Lexus’ tennis sponsorships will be focal points of this partnership. Emma Lane, General Manager of Brand Communications for Toyota, Lexus, and Kinto, stated, “Hope&Glory impressed us with their strategic vision and understanding of our brand, coupled with inventive creativity. We anticipate a productive collaboration to attract new audiences for both Toyota and Lexus.”
The account will be led by joint-managing director Seb Dilleyston and associate director Jess Holmes, reporting to Charlie Holcomb, Head of PR & Communications. Dilleyston expressed enthusiasm about the partnership, noting, “Collaborating with brands as globally recognized as Toyota and Lexus provides a remarkable opportunity to execute compelling campaigns that will further cement Toyota’s leadership in the automotive sector.”
Hope&Glory’s previous collaborations include work for notable brands like The FA, Carlsberg, Pepsi, and Peloton, making this new venture a promising addition to its portfolio.
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