The Duchess of Sussex recently explained the reason behind changing the name of her lifestyle brand to As Ever. Meghan Markle revealed that the original name, American Riviera Orchard, had become a bit confusing and she preferred the simplicity of As Ever. Speaking on her podcast, Confessions of a Female Founder, Meghan discussed the process of building a brand with entrepreneur Kadi Lee. She expressed that using the name As Ever allowed her to refocus on something she loved and protected. The brand, which features products like teas, jams, and flower sprinkles, aims to elevate everyday life and serve as a form of love language. Prince Harry expressed his pride in Meghan’s business ventures, including the brand, podcast, and cooking show on Netflix called With Love, Meghan. The couple continues to support each other’s endeavors and Prince Harry stated he is incredibly proud of everything Meghan has accomplished. As Ever represents a new chapter for Meghan’s brand and marks a fresh start for the Duchess in her innovative projects. Subscribe to the 9honey newsletter for more updates on Meghan’s latest ventures and stay connected with all the latest in celebrity lifestyle and opinion through their WhatsApp channel.
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