Chelsea Football Club has recently announced a partnership with FPT Corporation, a Vietnam-based technology solutions provider specializing in digital transformation journeys. The club’s president of commercial, Todd Kline, expressed excitement about the collaboration, noting that the future of Chelsea FC will be shaped not only by on-pitch success but also by technology. The partnership with FPT is expected to propel the club into a new era through expertise in AI, data intelligence, and core business systems.
In other news, Lyft Media and StackAdapt have teamed up to offer a programmatic in-app ad solution for brands to connect with millions of Lyft riders daily. This partnership, powered by Kevel, aims to transform the local ad experience by reaching consumers at meaningful points in their daily lives. The goal is to create new opportunities for engagement and elevate the ride experience for both riders and advertisers.
Meanwhile, Albertsons Companies has partnered with SheerID to offer SNAP customers a 50% discount on the FreshPass program, providing exclusive benefits and perks at all Albertsons’ stores. Additionally, Weee!, a prominent ethnic e-grocer in the US, is now accepting SNAP/EBT benefits through a partnership with Forage, ensuring that diverse communities have access to culturally relevant ingredients.
Lastly, Swedish sporting goods retailer, Stadium, has partnered with PostNord TPL to address a major supply chain challenge for marketplace vendors. Together, they have developed a logistics solution that allows vendors to handle and deliver items to customers without the need for their own warehouses, creating a sustainable and efficient system for delivery. These partnerships highlight the importance of collaboration and innovation in today’s rapidly evolving business landscape.
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