Utah Hockey Club’s official travel gear, a black hoodie from Foreign Rider Co, has become a hit among players and fans. Originally designed for outdoor and motor sports enthusiasts, the brand made a pivot into the hockey world after a chance encounter with Utah Jazz owner Ryan Smith led to a partnership. The brand’s unique and comfortable apparel quickly became the team-issued travel gear for the Utah Hockey Club, with players like Sean Durzi providing feedback and shaping the brand’s identity. Foreign Rider has found success in a league dominated by big brands, with even Utah Jazz coaches spotted wearing the gear courtside. The brand is set to open its first Utah brick and mortar store in Salt Lake City this Summer, expanding its presence in the state. Designer Ralph Dunning, who originally tested his gear while riding his motorcycle across the country, is excited about the unexpected journey the brand has taken into the world of hockey.
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