Kim Kardashian’s Instagram activity is analyzed in a recent paper exploring the concept of digital facework. By strategically balancing her established celebrity persona with her new roles as an aspiring lawyer and social justice advocate, Kardashian uses Instagram to engage with diverse audiences. The paper delves into the commodification of authenticity and social advocacy within the digital economy, shedding light on how platforms shape interactions and facework.
Drawing on Goffman’s concepts of face and facework, the paper discusses how individuals project positive social images and navigate interactions on digital platforms. Digital interactions introduce new complexities, such as audience design and context collapse, impacting the construction of face in online spaces. Additionally, the paper addresses the role of algorithms, power dynamics, and the digital economy in shaping user interactions on social media.
By examining Kim Kardashian’s Instagram posts and user engagement, the study aims to understand how she presents herself as an aspiring lawyer and social justice advocate. The research questions delve into how her facework is perceived by users and how they engage with her content. Employing a digital ethnographic approach, the paper analyzes the semiotic choices, platform dynamics, and audience interactions in Kardashian’s Instagram activities.
Kim Kardashian’s case study highlights the evolving dynamics of face construction in digital spaces, where algorithms, user engagement, and social norms intersect. Her strategic use of context design, blending multiple identities and audiences, demonstrates the complexities of managing a digital persona. Ultimately, the study sheds light on how social media platforms influence interactions, commodify authenticity, and reinforce socioeconomic ideologies.
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