Rue Madame, the renowned French concept store known for curating fashion happiness in Hong Kong, Singapore, and Guangzhou, has recently introduced Aviator Nation, a California-inspired lifestyle brand from the 1970s. To celebrate the launch, a lively event was held at the Guangzhou store, complete with a retro-inspired food truck and live music, capturing the essence of California in Guangzhou.
Founded by Paige Mycoskie in Venice Beach in 2006, Aviator Nation is a brand that pays tribute to the fashion and music of the 1970s. Mycoskie’s dedication to creating clothing with a vintage feel led her to hand-stitch pieces reminiscent of the era. The brand has since evolved into a global phenomenon with 19 retail locations, with its collaboration with Rue Madame marking its debut in Mainland China.
Celebrities and influencers like Anne Hathaway, Lady Gaga, and Reese Witherspoon are among the brand’s loyal followers, drawn to its high-quality fabrics, attention to detail, and nostalgic designs. Aviator Nation’s commitment to sustainability also appeals to environmentally conscious consumers, as it uses eco-friendly materials and practices wherever possible.
Ariane Zagury, founder, and CEO of Rue Madame, expressed her admiration for Aviator Nation’s unique products and dedication to community and sustainability. The brand’s expansion into China reflects Rue Madame’s commitment to offering exclusive and high-quality brands to its customers.
As Aviator Nation continues to make waves in the fashion industry, its partnership with Rue Madame introduces a new era of California-inspired style to the Chinese market. Fans can expect bold colors, retro graphics, and a sense of adventure with every piece from this iconic brand.
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