The new Hallmark movie “Holiday Touchdown: A Chiefs Love Story” tells a romance set in Kansas City Chiefs fandom, with inspiration from Travis Kelce and Taylor Swift’s relationship. The film features cameos from Chiefs head coach Andy Reid, players, and Donna Kelce. Hallmark and the NFL are collaborating to expand their audience reach, as Swift and Kelce’s relationship has captured the interest of fans. The movie follows a Chiefs fan, Alana, competing for the “Fan of the Year” award, and Derrick, the team’s fan engagement director evaluating her candidacy. The film includes appearances from Chiefs players Trey Smith, Mecole Hardman Jr., Clyde Edwards-Helaire, and George Karlaftis. Donna Kelce, Travis Kelce’s mom, plays a role in the movie and makes her acting debut. Hallmark is leveraging the popularity of the Swiftie fandom, with plans to release 47 new movies for its “Countdown to Christmas.” The network’s chief brand officer, Darren Abbott, emphasizes the role of sports in bringing people together. Lifetime has released a rival film called “Christmas in the Spotlight” targeting the same audience. The movie is part of Hallmark’s larger partnership with the NFL and aims to celebrate love and community through the beloved Kansas City Chiefs fandom and a heartwarming holiday romance story.
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A Taylor Swift and Travis Kelce-inspired Hallmark film
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