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BBC.com reports on Meta’s use of face recognition technology to combat celebrity scam ads.


Meta, the parent company of Facebook, is taking steps to combat celebrity scam ads on its platform by implementing face recognition technology. These scam ads, which often feature well-known personalities endorsing fake products or schemes, have been a long-standing issue on social media platforms like Facebook.

The new face recognition technology will allow Meta to quickly identify and remove ads that falsely claim to be endorsed by celebrities without their consent. By utilizing this technology, Meta hopes to crack down on scam ads and protect both users and public figures from being falsely associated with fraudulent content.

In recent years, the prevalence of scam ads on social media platforms has become a growing concern, with many users falling victim to false advertisements promising quick riches or miracle products. Celebrities, in particular, have been targeted in these scams, as scammers often use their likeness to lend credibility to their fraudulent schemes.

Meta’s move to combat celebrity scam ads with face recognition technology is a significant step towards restoring trust in online advertising and protecting users from falling victim to fraudulent content. By proactively identifying and removing these scam ads, Meta is sending a clear message that it is committed to ensuring the safety and integrity of its platform.

While face recognition technology has raised concerns about privacy and data protection in the past, Meta assures users that the technology will only be used for the specific purpose of combating scam ads. With this new tool in place, Meta is taking a proactive approach to safeguarding its users and maintaining a safe and trustworthy online environment.

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Photo credit news.google.com

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