Israel has ramped up its conflict with Hezbollah, leading to intense fighting along the Lebanon-Israel border. The violence has forced thousands of Lebanese citizens from their homes and resulted in over 600 deaths. Israel is not only using airstrikes and preparing for a ground invasion but also employing psychological tactics to intimidate and garner support for war.
The plan to ethnically cleanse North Gaza, known as “The Generals’ Plan,” has caught the attention of Prime Minister Netanyahu. This initiative has gained backing from various Israeli political factions.
The strategy of “Hasbara,” or persuasion, has been a cornerstone of the Zionist movement. This includes government spokespeople delivering positive messages about the Israeli army on TV, PR campaigns depicting the army as moral and trendy, and a strong presence on social media. The recent genocide in Gaza has posed challenges for online hasbarists, who are trying to maintain support for Israel amidst growing criticism.
Key figures in this conflict include Israeli author and influencer Hen Mazzig, UCLAC professor Saree Makdisi, Electronic Intifada associate editor Tamara Nassar, and Bad Hasbara host Matt Lieb.
Overall, Israel’s aggressive tactics in Lebanon and Gaza, coupled with its use of psychological manipulation and propaganda, have sparked intense debate and condemnation from various sources. The tension and violence in the region continue to escalate, raising concerns about the potential for all-out war.
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