In a recent interview with Corus co-CEO Doug Murphy, he discussed the potential for their new lifestyle brands to rival established networks like Food Network and HGTV. Murphy expressed confidence in their ability to create exciting and innovative content that will attract viewers and advertisers. He also mentioned that their focus on niche content and digital platforms will set them apart in the competitive media landscape.
Corus, a Canadian media company, has been making significant strides in expanding their portfolio of lifestyle brands, with the goal of capturing a larger share of the market. Their recent launch of the Food Network Kitchen app has been well received, and they are planning to expand their offerings further in the coming months.
Despite the challenges posed by the COVID-19 pandemic, Murphy remains optimistic about the future of the media industry. He highlighted the importance of adapting to changing consumer habits and technological advancements, and emphasized the need for flexibility and innovation in order to stay ahead of the curve.
In a surprising twist, it was revealed that Rogers had attempted to acquire Corus earlier this year, but the deal fell through due to regulatory concerns. This news adds an interesting layer to the competitive dynamics between the two media giants.
Overall, Corus is positioning itself as a strong contender in the lifestyle content space, with ambitious plans for growth and expansion. With a focus on creating engaging content and leveraging digital platforms, they are poised to challenge industry leaders like Food Network and HGTV for a larger share of the market. Only time will tell if their strategy pays off, but Murphy’s confidence in their ability to succeed is certainly promising.
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